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Special products segment

Freiberger

  • One of the largest manufacturers of frozen and chilled pizza in Europe
    Market share frozen pizza: 21.4 %
    Market share chilled pizza: 21.8 %
    Products: Deep-frozen and chilled pizza as well as deep-frozen pasta dishes and snacks; sauces and dressings
  • Production locations: Berlin, Muggensturm, Osterweddingen, Oberhofen/Austria, Westhoughton/Great Britain and another 5 in the USA (Wisconsin, Ohio, Illinois, Iowa)
  • With 19 lines in Europe and 12 in the USA, a daily output of up to 4.2 million boxes
  • Focus on own-brand products for all leading food retailers in Europe and North America
  • Further target markets: South Africa, South America, Australia
  • Brands: Alberto, Italissimo, al Forno, Stateside, Levi Roots
  • Innovations 2017/2018: sweet pizza snacks, products for in-store bakeries, focaccia